Simply put, fragrance is one of the fastest ways to alter your emotional state. Of the five senses, scent is the only one with a direct line to three of the most important areas of the brain: the orbitofrontal cortex, which signifies awareness; the hippocampus, which is linked to memory; and the amygdala, which helps us sort smells and is directly associated with our emotions and mood.

MIND ENERGY uses patented neuroscience technology to help invigorate and energize your mental energy by creating a shift in your mood state and stimulating neural pathways. In consumer trials it has shown to increase focus, alertness, productivity and even concentration over a thirty day period. It is a scientifically backed functional fragrance designed to address mind fog, lack of focus and poor productivity. 

FOREST LUNGS is inspired by the concept of ‘medicalizing nature’, using olfactory chemistry and patented technology to replicate the molecular compounds produced by trees, phytoncides. Phytoncides are credited for the positive health benefits associated with forest bathing, namely stress reduction, anxiety reduction and boosting the parasympathetic (rest) nervous system. The average American now spends over 90% of their time indoors and by 2050 it’s estimated that 75% of the global population will live in cities. Yet, we’re hardwired to need nature.

FUNCTIONAL FRAGRANCE was inspired by research we have utilized from the Brain & Behavior Laboratory at the University of Geneva, focused on mapping the neurological reactions to certain scent groups. Essentially, showing us how certain scents make you feel. Because cognitive function and the olfactory system are closely linked, smells can trigger both emotional and physiological responses. 93% of people would recommend FUNCTIONAL FRAGRANCE as an anti-stress aid.* 

*Research conducted by The Nue Co. October, 2018.