The Nue Co. was born after a trip to Copenhagen inspired me to create a supplement brand founded on two Danish principles, simplicity and creativity.

Our lab has over 20 years experience and is based in Cambridge, England. Rather than working with harsh, isolated vitamins we choose to work with powerful organic foods high in specific vitamins or minerals. Every ingredient we use is completely traceable and of the highest standard. We never add fillers of any type, making our blends potent and pure.We limit the use of plastic packaging and are focused on minimising our carbon footprint.

We are now based between London and NYC with the aim of bringing clarity to the somewhat confusing supplement market.