Focus

What is L-Theanine?

What is L-Theanine?

All about this essential amino acid, an important nootropic.

Cognitive Health

The Nue Co. Gift Guide

The Nue Co. Gift Guide

Ok, let’s be honest. Gifting is hard. Whether if it’s your best friend of 20 years or your new father-in-law, finding the right gift can be more stressful than doing your taxes. So we decided to make it easier, with a guide to make sure you nail gifting this holiday...

The Economy of Attention

The Economy of Attention

Unless you’ve been living under a rock for the past 10 years, you’ll have realized that we’re in a bit of an attention crisis at the moment.

Ingredient Spotlight – Nootro-Focus

Ingredient Spotlight – Nootro-Focus

We unpacked each ingredient used in our supplement for your brain.

Behind the Nootro-Focus Campaign: Rosie Matheson

Behind the Nootro-Focus Campaign: Rosie Matheson

We discuss focus, inspiration and the creative process behind our latest campaign with British photographer, Rosie Matheson.

Focus + The Brain

Focus + The Brain

Your state of mind when approaching a new task can be the difference between getting a job done and not.

Cognitive Health

A Short Film by Luke Davies

A Short Film by Luke Davies

Here's how you'll feel after taking our latest supplement, Nootro-Focus.

Introducing Nootro-Focus

Introducing Nootro-Focus

We designed a supplement for your brain to help focus, memory, attention + reduce anxiety.

Cognitive Health